1 platform
structures seasonal commercial planning.
High-Performance Commerce
BERRIA
When high performance reaches the sales channel too
BERRIA understands cycling as precision.
Every bicycle, every component and every technical garment is designed for those who seek performance in every kilometer.
That same mindset is also reflected in the way the business is managed.
With an international presence and a growing network of distributors and specialist stores, the wholesale channel began to play an increasingly important role in the brand growth.
Each season involved more orders.
More commercial planning.
More coordination between the sales team and the company internal systems.
The team was selling intensively, but the channel operation still depended on external tools and processes that added friction to the commercial day-to-day.
For BERRIA, this meant connecting the sales team work with the company central systems so that each order would generate useful information for the business and make it possible to manage the wholesale channel with greater clarity.
When a brand grows internationally, its B2B channel needs the same level of precision as the product it sells.
José Antonio Pina
CEO, Go2B
A B2B channel aligned with the pace of the business
To respond to that challenge, BERRIA takes a step forward in the evolution of its wholesale channel.
The brand structures its B2B operation on Go2B, integrating the platform with its ERP and connecting everything that happens in the channel within the same environment: catalog, customers, commercial conditions and orders.
The goal was clear: simplify channel management and give the sales team a tool able to keep up with the real pace of the business.
From that moment on, the way of working changes.
During the customer visit, the sales rep works directly on the platform. The catalog is always up to date, commercial conditions are applied automatically, and the order is formalized at the very moment the conversation takes place. Information flows immediately to the company central system, eliminating intermediate steps and providing a much clearer view of the wholesale channel evolution. The sales team gains agility in its day-to-day work, and the brand gains something even more valuable: a structure prepared to grow with greater control. Because in high-performance cycling every detail matters. Also in the way the business is managed.
More operational control.
More commercial agility.
Implementing Go2B allows BERRIA to structure its wholesale channel under a much clearer logic, fully connected to the business.
The sales team can operate with greater agility, the catalog remains aligned with the central systems, and information flows automatically into the ERP.
The B2B channel stops being an operational process and becomes a strategic tool for the brand evolution.
100% automatic synchronization
between the G2B channel and the ERP.
Unified catalog
bicycles, components and apparel in a single environment.
Greater commercial agility
the order is formalized directly during the customer visit.
When the B2B channel flows, the business does too.
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