Global Wholesale
Panama Jack
When a brand crosses borders,
its wholesale channel needs to evolve too
Since 1989, Panama Jack has built something more than a footwear brand.
It has built a way of understanding adventure.
Its boots have accompanied generations of travellers while always keeping the same essence: authenticity, character and a recognizable identity anywhere in the world.
Today the brand operates in multiple markets with an international sales network and a catalogue that evolves every season.
And when a brand grows like this, the wholesale channel begins to take on a different dimension within the business.
More markets mean more distributors.
More customers imply more commercial conditions.
More international presence also adds more operational complexity.
Panama Jack needed a structure capable of bringing order to that whole ecosystem without losing the agility the market demands.
Bringing order to complexity to grow coherently
To support its international expansion, Panama Jack decided to structure its wholesale channel on Go2B.
The project was developed together with the NITSNETS team, responsible for the technology integration and for connecting the platform to the company digital ecosystem.
The goal was clear: create an environment where catalogue, customers, commercial conditions and orders could be managed consistently across all markets.
Go2B becomes the space where that operation begins to flow.
The sales team works with up-to-date information in real time, clear commercial rules and a catalogue adapted to each market
The order is built during the conversation with the customer.
Information is integrated automatically with the company internal systems.
And the wholesale channel begins to operate with a much more structured logic.
A global brand needs a wholesale channel capable of operating with the same clarity in every market.
What I love about NITSNETS is being able to adapt market trends to our online strategy in a fast and honest way. It feels like we are close to Silicon Valley.
When international complexity becomes an advantage.
Implementing Go2B allows Panama Jack to manage its global wholesale channel with greater precision and strategic visibility.
When the B2B channel flows, the business does too.
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