B2B Channel Activation

HOFF

When a brand accelerates,
its B2B channel has to as well

HOFF has been growing at a pace that is hard to ignore for years.

What started as a creative proposal in the sneakers world has now become a brand present in more than 170 countries.

Each new collection reaches more markets. Each season adds new distributors. And when a brand grows like this, the wholesale channel starts playing an even more important role in the business. Behind each collection, there is something that isn't always seen: the work of the sales team that connects the brand with hundreds of multi-brand stores.

HOFF was clear that if it wanted to continue growing internationally, that channel had to evolve.

HOFF success story demonstration image with Go2B

Turning the B2B channel into an infrastructure for growth

In a moment of strong international expansion, HOFF decides to transform the way it manages its wholesale channel.

The goal wasn't simply to digitize orders. The brand wanted to build an infrastructure capable of connecting the sales team's work with the company's internal systems and offer a much clearer view of the business in each market.

Go2B becomes the environment where all that ecosystem starts working in a coordinated way.

The platform connects ecommerce, ERP, CRM, and sales network in the same operational space. The catalog, commercial conditions, and customer information are automatically synchronized, allowing each order to be recorded with traceability from the first moment.

HOFF success story demonstration image with Go2B 1

The sales team gains agility during customer visits, always working with updated information and clear commercial rules

But the change also transforms the relationship with the distributor network. Multi-brand stores can access a personalized environment where they can consult their catalog, review commercial conditions, and manage orders autonomously when the product starts moving in-store.

Even from the point of sale itself, by scanning the barcode, they can launch replenishments in a matter of seconds.

The wholesale channel stops being an administrative process. It starts functioning as a commercial infrastructure prepared to accompany the brand's growth.

We wanted a scalable and flexible solution, capable of integrating with our real systems and flows. With Go2B, we achieved it.

Juan Abril

Chief Transformation Officer at HOFF

HOFF success story demonstration image with Go2B 3

HOFF success story demonstration image with Go2B 2

HOFF success story demonstration image with Go2B 4

More capillarity. More autonomy. More growth.

The implementation of Go2B transforms how HOFF manages its wholesale channel.

+2700 +2.7K

digital orders confirm operational adoption from the first cycle

70% 70%

of orders are already managed through the B2B channel

41% 41%

of orders are managed directly by stores from the platform

45% 45%

of the sales team integrates the tool in the first months of implementation

When the B2B channel flows,
the brand's growth does too.