Pre-season and replenishment orders
Manage initial season orders and replenishment quickly, without Excel and without operational friction.
The native B2B for
fashion and footwear brands
The e-commerce platform that empowers your sales team, simplifies ordering and scales your B2B channel without friction.
B2B that adapts
to how you actually sell
Footwear
Fashion
Retail
Wholesale
Empower the salesperson
Everything a sales representative needs
Each sales agent has their entire day-to-day operation in one platform: customer portfolio, orders, catalogues... automated and available from any device. No need to access the ERP. Multiply the power of your sales force
Multiply the power of your sales force.
A B2B platform specialized in fashion and footwear
Pre-season and replenishment orders
Manage initial season orders and replenishment quickly, without Excel and without operational friction.
Your sales team on a single screen
Accounts, orders, campaigns, visits and sales activity centralized in one environment, also on mobile.
Sales campaigns that drive orders
Promotions, curated selections and guided orders that steer customer purchasing and make the sales team’s work easier.
Multi-market.
Multi-language.
Multi-currency
Sell in different countries from a single platform, with local conditions applied automatically.
Connected and scalable platform
ERP, PIM and CRM integration for a unified, fast B2B channel built to grow.
B2B customer autonomy
24/7 self-service so customers can place or approve orders without losing channel control.
Your sales team on a single screen
Accounts, orders, campaigns, visits and sales activity centralized in one environment, also on mobile.
Sales campaigns that drive orders
Promotions, curated selections and guided orders that steer customer purchasing and make the sales team’s work easier.
Multi-market.
Multi-language.
Multi-currency
Sell in different countries from a single platform, with local conditions applied automatically.
Connected and scalable platform
ERP, PIM and CRM integration for a unified, fast B2B channel built to grow.
B2B customer autonomy
24/7 self-service so customers can place or approve orders without losing channel control.
Personalization
Every customer is unique, so is their experience
Personalize your customer’s 24/7 experience with a smooth, intuitive buying journey. Every customer logs in and sees only what belongs to them, with their prices, conditions and personalized catalogue.
They can place orders whenever they want, from wherever they are, without depending on anyone.
This is already how your customers move
The B2B channel is already digital. Brands sell online, agents manage on mobile and customers buy when they want, from wherever they want.
+64%
Of European B2B brands already sell online.
Fashion, footwear and sport lead adoption with digital catalogues and orders.
$20.9
trillion
Global B2B e-commerce volume.
Online B2B commerce moves
more than B2C, and it is growing faster.
80%
Of the B2B sales cycle already happens without direct contact.
Sales reps still matter, but your customers want autonomy.
Technology and backing
Go2B is a product launched in 2025, built
by a company with more than 20 years of technology experience.
How HOFF turned its wholesale channel into a sales multiplier
From manual orders and Excel to an active, scalable B2B platform aligned with the way they really sell.
Real activation of the sales team
B2B self-service with business rules
International scalability without friction
No endless doubts
Everything you need to know to get started, integrate,
sell and scale with Go2B.
What do I need to get started?
You only need your operation: catalogue, customers, and commercial terms connected in Go2B.
Does Go2B replace my eCommerce?
Go2B activates your B2B channel and integrates with your eCommerce without changing your current operation.
How long does it take to launch?
Go2B lets you start operating in weeks thanks to an agile and structured implementation.
Do my sales reps need to learn something new?
Go2B replicates your existing commercial logic, enabling fast adoption with no friction for the team.
Do I need an ERP to use Go2B?
You can operate without an ERP or integrate Go2B with your systems to sync data in real time.
Can I customize catalogue, prices, and terms by customer?
Each customer accesses their own environment with catalogue, prices, and terms tailored automatically.
The platform that thinks the way you sell
